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- Topic: Use cases for AI in B2B marketing right now
Topic: Use cases for AI in B2B marketing right now
Summary: Exit Five workshop
AI Marketer
July 27, 2025 • Estimated Reading Time: 3 minutes
🌟 Editor's Note
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Real, useful, and specific use cases for AI in B2B marketing right now 👇
Earlier this week we hosted an Exit Five Live Session (def. not a webinar) where five marketers shared one example of how they are using AI at work right now beyond creating AI slop.
I know there's a lot of fear, uncertainty ... and if it's not fear it's eye rolling from those who don't believe in the shift in marketing with AI or think that this will take away the SOUL in marketing ...
But the energy and engagement from this event told a different story.
• 2,035 total registered (a new record for Exit Five)
• 615 live attendees - for a webinar? Who goes to a webinar??
• Average viewer time: 50+ minutes
Jillian Hoefer – built a “content concierge” GPT trained on proprietary research to power SEO pages, sales decks, and thought leadership
Jake Heaps – used Meshy + VEO 3 to create and animate 3D characters for brand storytelling
Anton Rius – generated custom sales briefs that combine real-time economic data with product messaging
Ugi Djuric – built a high-volume content engine that uses AI to monitor trends, generate content from transcripts, and score leads based on social engagement
Jessica Lytle – built a no-code ROI calculator that sales reps use live with prospects to close deals faster
Each person had 5 minutes on the clock.
They demo’d their workflows, showed real results, and answered live questions from me, Jess Cook, and Benny Bridger.
We got a ton of great feedback from the attendees.
People said it was the most fun and tactical AI session they’ve seen. And that it finally made this stuff feel doable.
That’s exactly what we were going for, and I hope we can continue to share more of this and learn together.
Big thanks to the presenters, the judges, and everyone who tuned in live.
I even dressed up for the event and might have to make this the new norm.
PS. The other cool thing is that we are investing in a bunch of free/accessible content like this - whether it is on our podcast, newsletter, or more webinars and live sessions like this so hopefully you can join us on the next one, Exit Five member or not.