Topic: 9 Rules for AI search optimisation

🌟 Editor's Note

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AI search optimisation is a critical skill for businesses to learn.

Here are 9 rules to increase your visibility in the LLMs

1. Get Specific: Target ultra-longtail queries (e.g., "best CRM for real estate in Ohio").

2. Create Role/Persona Variants: Instead of one product page, create persona-tailored content; same core message, different role/industry examples.

3. Original Data Wins: Use proprietary stats, internal benchmarks, or other proprietary data to make your data unique.

4. Citations > Links: LLMs care about mentions, not backlinks, increase mentions across third-party trusted sources.

5. Community-led SEO: Community forums like Reddit, Quora, and LinkedIn show up in AI results, build presence there.

6. Skip Keywords, Think Conversations: LLMs prefer full, natural language, optimize for how people talk, not search.

7. Track Share of Voice in LLMs: Use tools like XFunnel to measure how often you're mentioned in AI answers, you'll need to start caring about metrics like 'share of voice'.

8. Focus on Bottom-Funnel Content: Create product-rich, decision-stage content to appear when users are searching for solutions your product solves.

9. Mentions Beat Rankings: Most LLM citations from OpenAI come from outside Google's top 20. Authority can be different in an LLM world.

Go increase that 'share of voice'

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