Topic: AI product strategy & pricing models (report download)

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AI Marketer
July 01, 2025 • Estimated Reading Time: 1 minute

🌟 Editor's Note

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The State of AI in 2025

AI has entered a new chapter: from hype to hands-on. Creating and scaling AI products is now the pivotal arena for competitive edge. ICONIQ's 2025 State of AI report, shifts focus from AI adoption to the how-to of AI execution, unpacking what it takes to conceive, deliver, and scale AI-powered offerings end-to-end.

🚀 Blog Post

Drawing on proprietary April 2025 survey results of 300 executives at software companies and in-depth interviews with AI leaders across the ICONIQ community1 , this report offers a tactical roadmap for translating generative AI intelligence into a durable business advantage.

Across all dimensions - from infrastructure to GTM and talent - we beleive the leading AI builders are defined not just by model sophistication, but by their strategic agility, cost discipline, and willingness to experiment fast.

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