- Marketer's Experiment
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- Topic: The AI Marketing Playbook
Topic: The AI Marketing Playbook
Summary: Kieran Flanagan on LinkedIn
AI Marketer
August 01, 2025 • Estimated Reading Time: 3 minutes
🌟 Editor's Note
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Content Source Link:
🚀 Social Post
With AI, how the F**K do you even do marketing anymore? If I had to build a plan from scratch today, here’s exactly what I’d do.
1. AI Search
What: Grow ‘share of voice’ in LLMs for transactional questions.
How: Create LLM-optimized, niche-specific pages with citations
Tools: xFunnel, UserBear.ai, query-mapping LLMs
Why: By 2027, 95% of B2B buyers' journeys will start on an LLM
2. Master-Short Form Content
What: Grow influence via text and video content using AI.
How: Master written hooks and short-form storytelling to capture attention on LinkedIn & X & YouTube
Tools: VEO3, Captions Mirage, Fine-Tuned LLMs for first drafts
Why: 65% of B2B buyers prefer short-form content to learn about products/services
3. Code-powered Experiences
What: Create free tools or interactive content to acquire demand.
How: Build shareable tools, agents and turn static content into interactive, product-led experiences.
Tools: Claude Code, Lovable, Replit, Agent.ai
Why: 70% of B2B buyers prefer self-serve tools and interactive content
4. Build an Intent Engine
What: Build intent engine to meet buyers where they are
How: Map internal and external intent signals to your ICP and optimize AI experiences for what converts.
Tools: Depends on your ICP and data sources.
Why: 93% of B2B marketers saw improved conversion rates when using intent signals.
5. AI Sales Prospecting
What: Automate SDR/BDR/Sales-rep prospecting with AI
How: Automate personalized emails and call scripts to scale outbound and inbound sales
Tools: HubSpot, HeyGen, intent data.
Why: Reps spend only 28%-33% of time selling — AI boosts conversion + saves time.
6. Micro-Audience Campaigns
What: Hyper-targeted campaigns for micro-audiences using AI signals.
How: Use intent signals to split your ICP into micro-audiences, then auto-generate and launch targeted AI-driven campaigns
Tools: LLMs, Perplexity Labs, Agents
Why: Targeted campaigns increase CTR by 209% and conversions by 3–5×.
