Topic:The 2025 State of AI in Product Marketing Report + Guide

I’m launching something BIG today: The 2025 State of AI in Product Marketing Report + Guide is live. 🎉 If you’re a PMM or marketing leader trying to navigate AI with information that is for PMMs, by PMMs, this is for you. So much of what I see about AI has been dominated by hype. But behind the scenes, I kept hearing the real questions from PMMs I coach, advise, and work alongside. I hear them asking me questions like: --> Is this going to replace our jobs? -->How are other PMMs applying this in real work? -->What’s BS and what’s real? -->How can I succeed, or make my team succeed, in this AI era?” Those conversations sparked this project. I wanted to cut through the noise and find out what’s actually happening, and provide real, practical tips you can apply right away. This report is the result of a two-month research initiative, surveying 203 product marketers across functions, industries, and company stages to uncover how AI is being used in the field today.  Inside the report, you’ll find: ✅ How often PMMs are using AI (hint: 95%+ use it weekly) ✅ What tools they’re actually using ✅ Where AI boosts productivity vs where it falls short ✅ Actionable tips for both individuals and team leaders ✅ 25+ featured workflows and quotes from PMMs at companies like Shopify, LinkedIn, Appcues, and more. You can download it now by following the link in the comments. 👇 If it resonates, I’d love for you to share it. ♻️ Let’s go! #AI #ProductMarketing #GTM #PMM #MarketingLeadership #StateofAI | 93 comments on LinkedIn